Monday, February 7, 2011

Spokesmodels


“To understand how KFC got mixed up in the tumultuous events playing out in Cairo requires an understanding … KFC became a proxy for anger about perceived Western interference.”
Los Angeles Times

I know where my sympathy lies. I often feel a protest coming on after a thigh of the extra crispy recipe. Nothing that can be explained in so many words -- call it a gut reaction.

When setting up a business in certain nations, choose the right symbols. Consider whether a Southern Colonel, even an honorary and dead one, is the best way to carry the message of secret sauce and slaw to the people.

Every country has its sensitivities. And if you doubt that, let me say two words: Freedom Fries.

Well into the 1980’s, and way after the Frito Bandito packed up his pistols, a major supermarket chain introduced Scotch Buy, discount items which sported a kilt-garbed gentleman pointing an ecstatic finger to “Save 10 cents!” On certain products he clicked his heels, and that meant we could keep an extra half dollar in the sporran.

Trust an Angus to know a bargain. Mony a mickle maks a muckle.

I was involved with a guy from Scotland at the time, so Scotch Buy was like a gift from heaven. I guess you can imagine how many Safeway labels I stole and what I did with them.

Which brought on an attempt at retaliation. But sad, really, and ultimately unfair. I'm from Nordic stock. What possible ammunition could he have.

35 comments:

  1. OMG! You are so funny! My Egyptian friend told me to not let what the news shows us, to confuse what the "normal" Egyptian people think of us. They LIKE us a great deal. the news never shows vanilla but only what is "newsworthy." Don't be messing with the Colonel...

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  2. Did they ever have a Scotch Buy on Matzah Ball Soup? Just wonderin'.

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  3. I'm guessing the price of that can was very canny.

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  4. Thoughtful of Safeway. And a nice change from flinging "haggis" in his face, no doubt.

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  5. I'm looking forward to The Chieftess's comments on KFC in Egypt. She has a thing about American fast food joints in foreign lands. They set her off big-time.

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  6. Sigh. It's 11 secret herbs and spices, not secret sauce. Neophytes.

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  7. So nice that you posted a pic of my relatives!

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  8. We're a' Jock Tamson's bairns!

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  9. I am from Nordic stock. My dearly beloved is Irish. His granny's maiden name was Shougrue, which roughly translates to "Viking". So I've spent 32 years telling him that if we hadn't conquered them, he'd be a damn sight less good looking.

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  10. You multi-culturalist you. Mark would certainly disapprove:

    http://www.youtube.com/watch?v=CdEGJb5W5ks

    I don't have one single problem with KFC taking the fall - I can't eat their food because everything has whey in it which means, whey + me = sore tummy.

    Mr Mbarak, tear down that KFC!

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  11. So root beer and cheese are NOT a match made in heaven???

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  12. Muse -- you, me, and Marjie can be the three Norns.

    Pat, I'm rooting for the people. Let those 11 herbs and spices (thank you Margaret for the editorial correction) look after themselves.

    Earl, bet they did.

    Shell, it’s a braw bricht moonlicht nicht.

    Hey Jean, did you know importing Haggis is illegal in this country? Just sayin'.

    DB: I think she's letting the secret herbs and spices speak for themselves.

    Petrea, ?

    Paula, damn, I wish I had said that.

    Banjo, who sez?

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  13. Where is your Viking ship? Lost in Novgorod or Normandy?

    D.

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  14. rotflmao!

    love it Earl...like the discounted challah during Passover!

    Margaret---secret? like salt, pepper, paprika...secret?!?!

    Paula---not ALL of their stock has whey...I'm able to eat some things there if pressed...and my allergy to all things dairy is legendary but tear down that KFC anyway!

    Karin...now just WHAT are you implying you did with those labels...humnnn. ;-)

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  15. LOL even the Canadians bought into Scotch Buy.....maybe even started the concept if you look at our military.

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  16. I was referring to those Caucasians among us who might feel left out because we have no well-defined ethnic background and are therefore referred to as WASPS.

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  17. Sage Derby, Red Windsor, Brie, Cheddar?

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  18. This comment has been removed by the author.

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  19. You know, deleted, it's a point worth talking about, though probably not here. My dad, for example, didn't mind the Valkyries and goat horns and Hagar the Horrible's, because no one believed that stuff. But he very much minded Garrison Keillor, not because it hit close to home, but because others might think it did.
    Others like the ones who keep people like Mark Steyn in business. (See Paula's clip.)

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  20. I deleted it when I realized that, unlike Patch, my real name doesn't show. If my real name showed, I likely would not be criticized for talking about it.

    WV: gisalne - Fill 'er up, ma'am?

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  21. I'm more into Nordstrom stock.

    I can't get into Egyptian chicken or Freedom fries today since it's Taco Tuesday. I was kinda hoping you'd mention sumthing bout de Taco Bell Chihuahua once you turned serious bout this topic.

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  22. I had never heard of Mark Steyn until yesterday and now I wish I could turn back time. I'm beginning to think he's what's in all that KFC crap.

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  23. i used to work there. Got robbed. Gun to head. Tore phone out of wall. Manager says would you like some chicken too?

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  25. I was involved with a man from Scotland a few years ago. I would've enjoyed having Scoth Buy around then.

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  26. Kenny, was he trying to steal the secret recipe?

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  27. I'm still a sucker for the Orginal Recipe, just sayin'. I like slaw too.
    V

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  28. If I had a grocery chain, I'd call my discount brand, "Cheap Bastard". Remember when they tried to have cheap generic products with plain white labels with black lettering that just said, "Tomato Soup" or "Baked Beans"?

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  29. I'm afraid DB's right...I'd be right there with the Egyptian revolution against KFC!!! There are just some American products that have no business being exported...it's bad enough we have to tolerate them here!!!

    Mr E...I was in the grocery store one day and came across the beer "Arrogant Bastard" Had to bring it home to the Hubman...for some reason, he didn't get as big a kick out of receiving it as I did presenting it to him!!! Although he did say it was pretty good beer!!!

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  30. Chieftess: Was it possibly the little mirror on the side of the can that put him off? ;-)

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  31. Mr E, I've seen your idea of cheap food and I'm still blushing.

    wv fanchap
    fanchap: abbreviation for "It's really cold outside."

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  32. Tell DB it could be worse. Someone gave me a bottle of wine called Fat Bastard.

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  33. "I often feel a protest coming on after a thigh..."

    laffin' laffin'

    laffin'

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    ReplyDelete