Monday, February 7, 2011
“To understand how KFC got mixed up in the tumultuous events playing out in Cairo requires an understanding … KFC became a proxy for anger about perceived Western interference.”
Los Angeles Times
I know where my sympathy lies. I often feel a protest coming on after a thigh of the extra crispy recipe. Nothing that can be explained in so many words -- call it a gut reaction.
When setting up a business in certain nations, choose the right symbols. Consider whether a Southern Colonel, even an honorary and dead one, is the best way to carry the message of secret sauce and slaw to the people.
Every country has its sensitivities. And if you doubt that, let me say two words: Freedom Fries.
Well into the 1980’s, and way after the Frito Bandito packed up his pistols, a major supermarket chain introduced Scotch Buy, discount items which sported a kilt-garbed gentleman pointing an ecstatic finger to “Save 10 cents!” On certain products he clicked his heels, and that meant we could keep an extra half dollar in the sporran.
Trust an Angus to know a bargain. Mony a mickle maks a muckle.
I was involved with a guy from Scotland at the time, so Scotch Buy was like a gift from heaven. I guess you can imagine how many Safeway labels I stole and what I did with them.
Which brought on an attempt at retaliation. But sad, really, and ultimately unfair. I'm from Nordic stock. What possible ammunition could he have.